BE@RBRICKS are created by Japanese toy makers MediCom Toy, which essentially represents an anthropomorphised bear, and is loosely modelled after the Kubrick, MediCom Toy’s earlier creation that paid homage to Stanley Krubrick, one of the most influential directors in cinematic history.
BE@RBRICKS are generally made of plastic, are comprised of nine parts — head, torso, hips, arms, hands, and legs — and come in six different sizes, with the smallest being 50% and the largest at 1000%. The first BE@RBRICK was released in 27 May 2001 and given out as a free gift to attendees of the World Character Convention in Tokyo, Japan — a basic white bear with a blue BE@RBRICK logo on its torso. This marked the standard BE@RBRICK size, the 100%, which measured at 70mm.
Today, BE@RBRICKs are one of the most sought-after collectibles in the world, with big name collaborations under its belt including KAWS, Comme des Garçons, Colette, Swarovski, Chanel, Nike, Andy Warhol and more; it is no wonder that the average price points for rare editions are easily in the 5-digits region, with the Yue Minjun ‘Qiu Tu’ 1000% BE@RBRICK fetching a whopping USD160,000 at auction — the most expensive BE@RBRICK ever sold.
Visit Culture Cartel 2018 to check out our BE@RBRICK exhibition put up by our very own band of Singaporean collectors.