Having originally debut in 1998, PUMA’s Cell Endura is a true gem that walked as much as it talked, featuring polyurethane elastomer configured in a pattern of interlocked hexagonal cells that are designed to provide better stability and improve cushioning. Now 20 years later, PUMA is bringing sexy back (just as well that “dad shoes” are in fashion) with their new-and-improved CELL Endura.
With the 2010s closing out, the resurgence of 90s style is alive as ever, and German sportswear powerhouse PUMA intends to keep their head in the game with this archival revival of the sneaker. This means capturing the relevance of ’90s aesthetics, while celebrating the technology’s 20th anniversary, making for a sleeker shape but maintaining the shoe’s characteristic aspects like the ingenious lacing system and translucent parts that reveal the cushioning throughout the midsole. Pretty dope.
PUMA will be showcase their Cell technology at Culture Cartel 2018.