Support The LGBTQIA+ Community With These 6 Brands

words by claudia
24.06.2020

2020 has been a rollercoaster of events, and most of us arrive in June with emotions running on high and frankly, unsure when we’ll get off the ride. The ongoing protests coincide timely with Pride Month, the anniversary of one of the most revolutionary demonstrations in history—the Stonewall riots. Albeit the restriction of Pride marches due to the climate of things, the LGBTQIA+ community and their allies find new and creative ways to celebrate love all around the world!

Brands are chiming in as well with their contributions being increasingly important to create change and inspire more to do the same. We’ve rounded up a number of our favourite ones with meaningful products that you may enjoy celebrating in or gift to a special friend:

Nike

Nike has released their Pride 2020 BeTrue collection consisting of clothing and well-loved models such as the Air Force, Air Max and Air Deschutz each amplified with a rainbow colourway or the flag motif in support of Pride. In conjunction with the release, Nike honours athletes of the community and represents them on their website with short and personal dialogues.

The company will also donate to 20 organisations with a focus on advocacy in sports, creating safe spaces and elevating the history of the LGBTQIA+ community. Some of these organisations include Gilbert Baker Foundation, Campus Pride and The International Lesbian, Gay, Bisexual, Trans And Intersex Association (ILGA world). The Pride 2020 BeTrue Collection is available globally on the Nike website and at selected retailers.

IKEA

Swedish furniture brand, IKEA, is known for its easy-to-build furniture, meatballs and its signature blue-tarp FRAKTA bag. Having been remade by Balenciaga and recently minimised into a palm-sized keychain, it goes through another round of transformation—this time made colourful to symbolise IKEA’s support for Pride month. Renamed “STORSTOMMA”, all of its sale profits will go towards local LGBTQ+ charities chosen by IKEA stores across the UK and Ireland.

Levi’s

Best known for their denim, Levi’s has launched a new collection of Pride-themed graphic tees, trucker jackets, tanks, shorts, and accessories. All of the net proceeds from this collection will be donated to OutRight Action International, an organisation that has worked to advance LGBTQ+ rights all around the world for three decades.

Charles Jeffrey LOVERBOY

British designer, Charles Jeffrey, responds to social justice movements across the world with his latest collection titled Charles Jeffrey LOVERBOY. He presented the collection by inviting a lineup of BIPOC performers, creatives and Black fashion graduates from Westminster University to host a live-streamed fundraiser.

< style=”font-weight: 400;”>The collection features graphic jersey, knitwear and bold accessories in a variety of shapes and silhouettes featuring the LOVERBOY motifs. The range is set to release at select retailers in December 2020, and 5% of proceeds will be going to the Kaleidoscope Trust, a charity campaigning for LGBTQ+ people in countries where they are discriminated against.

Crystal Haze

Recreated from one of their bestsellers, Nostalgia Bear, the Juan necklace is composed of a childhood candy staple and weighted fob chain. Created in tribute to Pride, 10% of all sales profits from this necklace will be donated to Foreningen FRI, an organisation and premise provider supporting gender and sexual diversity since the 1950s.

Boll Smells

The limited-edition Pride Votive Sextet Set consists of 6 individual glass tumblers of candles made of dyed coconut and beeswax blend with braided cotton wick in a variety of colours and scents. Boy Smells is proud to support the Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ+) young people, by donating 15% of proceeds from the PRIDE Collection from June through July, with a minimum donation of $26,500.

Nordstrom

Nordstrom’s latest collection titled “Be Proud by BP.” reflects retro and current trends with tie-dye shirts, mock-neck tops and neon bodycons. Besides its rainbow colourway, the butterfly is another recurring symbol to express their support for free gender expression and the right to self-identify. 10% of their sales will go to support True Colors United, an organisation founded in partnership with Cyndi Lauper to serve the unique issues affecting homeless LGBTQ youth.