Pop Culture Purveyor BAIT Ventures Into Ghostly Realms With Bleach
words by claudia
Being a purveyor of pop culture, BAIT extends its history of meaningful collaborations with one of Tite Kubo’s most popular manga series—Bleach. The collaboration was announced through an unconventional manga-style lookbook accompanied with introductory text to each model created in partnership with Sunrise Model Management in Japan. This collaboration also follows the rumoured release of the manga’s “Thousand-Year Blood War Story” arc as the series’ final instalment.
Pictured in monotone on its models are graphic T-shirts, long-sleeve shirts, and hoodies featuring the artwork of characters such as Ichigo, Rukia, various captains, the whimsical Soul Candy, Ichigo in Hollow form, and the original Bleach manga logo. Priced between $32 – $70 USD, the BLEACH x BAIT capsule can be purchased over at BAIT’s online store.