Jaden Smith Stars in New Balance’s “Runs in the Family” Campaign 

words by angelyn

8.07.2020

Rapper Jaden Smith, Kawhi Leonard, Sadio Mane, Olympic sprinter Sydney Mclaughlin, pro skater Jamie Foy, and Indians shortstop Francisco Lindor are the faces of New Balance‘s “Runs in the Family” campaign. The campaign is here to feature the stories of each ambassador and celebrate the brand’s history, and its philosophy of “fearless independence.” It kicked off with Jaden Smith featuring the artist donned in an updated look of the New Balance 997 Sport.

With a new silhouette and bold colourways of grey, turquoise and fuchsia pink, the sneakers will be released globally on July 13 on New Balance’s webstore. “His convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation. He uses his platform to engage youth and encourages them to be their authentic selves,” the brand commented.

Watch how Jaden rock his contemporary sneaker below: